Mompreneurs and working mommys everywhere… let’s get real. Your worth and perceived value in your business is all about how you communicate it with your potential clients.

When you are purchasing a product, opting for add-on purchases, choosing for more expensive shipping, or a rush order- you decide to purchase those items because you value the speedy service, the ease that it’s bringing to your life, and helping you solve a problem quickly.

Today’s Goals: Realize that the value you communicate with your clients will bring you more revenue in your business.

IN THIS EPISODE, WE TALK ABOUT:

• The importance of building value with your prospective clients
• The limiting beliefs we cast on ourselves that destroy our sales
• Listing your education, experiences, and tools to help your mindset justify your value
• Reframing your mindset to encourage more sales

RESOURCES

• The LYSST – Never miss an episode, blog, or exclusive deal for my favorite mom friends.
• Download the guide to starting your first business here!
• Get advice and other tools at www.lyssmorton.com/coaching
• HoneyBook– CRM system I use DAILY in my floral design business, totally helpful delegation!
• Read the How to Deal with Working Mom Guilt blog here!
• The Artist’s Lawyer – The contracts I use in my businesses! Save 15% on your order with my code GITP.
• Irresistible Selling Course with Maria Bayer – Use my name, Alyssa Morton, as your referral to sign up for the sales course that changed my business.
• MAMA MEDIA – The podcast and YouTube production company that helps me get my message into the world. Contact them here & use MOMMY MOVES as your referral!

CONNECT WITH LYSS

Follow me: @lyss.morton

Follow Garden in the Pines: @NJGardenInThePines

Follow Larry: @mortmotoshow

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Transcript of Episode 19: What are you worth?

Hello, my mommy friends!

Hi, welcome back to the show. I’m so excited that you’re here with me today on The Making Mommy Move Show. 

On this episode, we’re going to talk about communicating value, how to build value, and the importance of communicating it because I know I will pay whatever the price as long as it meets the needs that I have, and helps me get to my goal quicker. As a mom, we value a few things in our life, right? 

We value speed, we value efficiency and we value our time, we will spend any amount of money, we will spend more money to order something on Amazon because it’ll come to our doorstep in one or two days, we don’t even have to leave the house and we got what we wanted immediately, I would pay for shipping for that I would pay three more dollars for the item, I would pay 10 more dollars for the item because of the convenience, it’s meeting a need that I have and I value that. 

Think about that in your business and your life. If you’re a mompreneur like me, you probably value just about those same things in your business also. So if you’re like me and you’re creating a podcast, you’re gonna value somebody that can get your podcast edited the same day or the next day, so that you don’t have to submit episodes so far in advance, you’re gonna pay more for that. If you’re like me, and you’re building a business and let’s say that you meet a really particular need, you’re going to pay more for that. Why do we limit ourselves?

Why do we cast these limiting beliefs on ourselves that somebody else couldn’t pay our prices? How does that matter to us if we know our worth, as a floral designer, I know what I bring to the table, the attention that I give my clients is next level, if you ask any of them, they love how quickly I respond to their questions, they love that I meet all of their needs today explain everything that they can meet with me as often as they need, because they feel valued. They feel like they matter and when you’re planning a wedding you’re stressed out enough you want somebody to guide you through it, why don’t you pay extra money for that.

Let’s say you’re hiring an interior designer, somebody that has a process carved out in front of them that they know exactly what they’re doing and what looks good in your house and with your window spacing and your style, you’re gonna pay somebody so much more money if they can come into your house that can show you this is what we’re gonna do, this is what how it’s gonna happen, you don’t have to lift a finger, everything’s covered under me, you’re gonna pay somebody so much more money to do that than somebody that comes in and says you need to order these things and put it in this space and this type of direction and if you can’t find this, maybe you could use this because then you have to think and I don’t want to have to think I’m already tired, right? You’re gonna pay somebody so much more money, if they can handle it for you. You want that service done for you? Right? You want that done for you service. 

Now, when it comes to communicating that value, you need to think about your client’s needs. Are they somebody that values money? Or are they somebody that values time? Do they value? Do they think it’s important that you handle everything? Because they know you’re the professional and get them quickly and then they don’t have to stress about it? 

Or are they somebody that wants the cheapest thing just to have something done, but they don’t mind doing the work. 

Think about that type of client that you’re catering to so that you know how to best communicate with them. Maybe you’re not a good fit for the client that just wants the cheapest thing, maybe you know that that’s not the service you provide but I can recommend somebody for you. 

Why are you taking it to heart when somebody can afford you, the right client will afford you, the right client will be begging to work with you, they’ll book you right on the spot on the phone without even having a proposal meeting because they know they want to work with you. They’ll put the deposit down right now so that you are able to work with them so that your date doesn’t get filled up, that your calendar is available and that you’re able to sit one on one with them, to help them figure out their needs, and how you’re going to solve them.

Don’t get wrapped up in your limiting beliefs or the fact that you’re not your client because the people that value you the service that you’re providing and how it’s going to solve their problem when you communicate that they’ll buy it every single time. 

Think about those next time that you’re having a sales call, the next time that you’re talking to somebody that doesn’t really align with your belief system. Maybe you’ve got a friend that isn’t really a friend, because you guys just don’t get along very well. 

Think about the right people you want to be surrounding yourself with people that value you and your time. If you’re meeting up with somebody, and they don’t value the time, they don’t even give you the courtesy call to show up or tell you that they’re not coming. I wouldn’t be surrounding myself with them. I have a few people in my life that do that and it’s my biggest pet peeve.

Ask yourself, what’s important to you? What do you value and think about your own spending habits when you’re a consumer? Will you pay any dollar it takes to get whatever your problem is solved, especially quickly and professionally without it going wrong? Have that mindset next time you’re going into your sales meeting or building your course or listing something for sale. 

Think about all of the experiences that you have listed out and write it down. Have you gone to school for five years, have you taken $1,500 worth of workshops? Have you taken $50,000 worth of workshops? How many tools do you have? How many supplies do you have? Do you know how to use those tools? Are you proficient in them? What kind of work experience do you have? What have you gone through in your life that makes you aligned with them, add a dollar amount to every single one of those items and tally it up. I bet you it’s far greater than whatever you’re charging. That what they’re getting every time that they hire you, maybe you’ll see “Maybe I need to up my rates a little bit.” Or maybe you’ll feel that much more confident about everything that you’re selling, because you know the value that you’re bringing, and how it’s going to solve their problems and why you’re the best person to work with them.

I hope that this was really helpful for you as we are all navigating growing our side hustles and our businesses and creating a life for ourselves. Maybe you take that with you to your full time job, if that’s what you love, and you’re able to use it to help make more money in that business. Having confidence and appreciating the value that you bring is going to make you do so much more. I’m so happy for you in the moves that you’re making in your life and your business and if you love this episode, share it with me. Share your biggest takeaway: how you’re going to communicate value, the experience that you bring to whatever you’re selling. I can’t wait to share it with my friends and they’ll follow you back and I can’t wait. I’ll see you on the next one. Bye